12 Things You Must Know About Professional SEO Services
Well done search engine optimisation, often called SEO for short, is designed to allow web pages to show up in search results when people look for products and services rather than simply company names. The idea is that people searching for things online will be able to search out a business website without any prior familiarity with the business or its name. You can find all manner of tricks and also techniques which fall under SEO, though the good sustainable methods (also sometimes called "white hat SEO") are based around the idea of making your web site easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It is not uncommon to decide to outsource SEO to external marketing agencies as well as other companies, but you can find far too many dodgy types available who like to take companies seeking SEO - especially local and smaller businesses - for an extremely expensive ride. How then does one actually go about finding a great, honest and legitimate search engine marketer?
It is actually incredibly easy to seek out a decent SEO agency online. Go to a search engine like Google or Bing and type in "SEO agency." Ignoring the paid advertisements at the very best, whichever firm has landed at the very best of the search results are what you want - they must be very good at SEO or their own website would not be so high in visit the next post natural listings!
To narrow things down a bit, you may try extending your search. Say you reside in Essex and want a local agency - just type in "SEO agency Essex." Or if your website is specialised and you want particular help with it you may add your industry or site type - "SEO tourism" or "SEO eCommerce" for example. This may be a good way to locate niche SEO agencies who have specialist expertise in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) try to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it's best to ignore it - if a business which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren't very good. The same is true of SEO services advertised on paid ads at the very best of search engines or on banner ads on other sites. If their search marketing is any good, why are they having to pay for their placements?
Another thing to keep in mind is to steer well clear associated with any SEO agency that promises you "top position for x keywords" or something similar. Nearly all modern search engines used personalised searching, meaning that everybody sees web pages in slightly different ranking positions based on their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO shall use sustainable "white hat" techniques in order to bring useful traffic to your website, not use exploits and dodgy tricks, that will constantly get them slapped by search engine updates like Google's infamous Panda and Penguin algorithm changes.
Once you've found an SEO company that looks mostly all right you are going to need to ask them some questions prior to deciding to leap into their services. And the usual checks like existing client list and testimonials, it really is a great idea to talk to someone directly on the phone or in person.